Fashionistas Will Be Tickled Pink By Barbie & Balmain's New Collab That Features Chic Clothes & Unique NFTs — Photos
Barbie has officially entered the world of hi-tech — and high fashion!
The iconic brand has teamed up with French luxury label Balmain to debut a collection of threads inspired by the doll, and alongside the unveiling, Mattel announce that they're offering three unique Barbie x Balmain NFTs (non-fungible tokens) to be sold at an auction.
The coveted NFTs — which are described as "unique, ownable, and transferrable digital items using blockchain technology" — will feature Barbie and Ken avatars. They're also set to come with Barbies dolls who are rocking a mini Balmain outfit.
Mattel touted the package as the perfect way to unite the "worlds of digital and traditional collecting."
Check out the one-of-a-kind dolls and the new Balmain attire below!
Think pink! Nearly every item in the collection features a shade of the pretty hue.
The NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.
“For me, it’s a lot more than just a commercial project. It’s very emotional," Balmain's Creative Director Olivier Rousteing told the New York Times, explaining that he was shamed for playing with the toys as a child. "Having Barbie in my Balmain army, making a collection inspired by her where there are no boy clothes or girl clothes, is my small revenge. I think Barbie represents a joyful dream world. There’s nothing wrong with a dream. But let’s push the dream, and not the dream of the 1950s or 1960s, but 2022."
So cute! These fashionable dolls have the closets of our dreams.
The capsule includes jackets, skirts, bags, jewelry and more.
"From a nostalgic 1990's-era Barbie logo to a 'Barbie pink' Pantone to Barbie's iconic packaging, Rousteing and the Balmain teams' 50+ piece collection intertwines the toy's signatures with the label’s hallmarks," Mattel said.
This head-to-toe magenta look can work for a day at the office or a happy hour.
Every girl needs a tiara every now and then! A model rocked the headpiece while clad in a two-toned striped suit.
Mattel President and COO Richard Dickson commented on the collab, noting, "As a fashion house committed to innovation in unexpected and joyous ways, Balmain, under Olivier Rousteing's creative direction, is the perfect partner to translate the iconography that is unique to Barbie into a modern iteration of digital art and physical fashion."
"As our campaign images make very clear, Barbie and Balmain are embarking upon a distinctly multicultural, inclusive and always joy-filled adventure," stated designer Rousteing.
You can start shopping the collection on January 13 via Balmain stores, balmain.com and retailers worldwide.