Perfecto! Brazilian Design Sensation Artefacto Brings Natural Luxury and Sophistication to Your Home

With conglomerates, private equity, and hedge funds buying the world’s most beloved names in style and design, it’s rare to see a family-owned brand not just survive but thrive against such fierce competition. One exception is Artefacto, a home design company owned by the Brazilian Bacchi clan. Their sophisticated aesthetic brings aspiration and luxury to the most intimate part of your life — where you live. That ethos — quality, innovation, escapism, and attainable luxury — has fueled Artefacto’s incredible growth, coalescing this week in the opening of a new flagship showroom on New York’s Madison Avenue.

Artefacto’s journey began humbly in 1976, when Albino Bacchi launched the brand in São Paulo with the intention of creating furniture that resonated deeply with people’s sense of home and family. Albino’s vision was simple but powerful: to combine sustainable materials with beautiful design, creating pieces that would last a lifetime. His use of natural fibers and craftsmanship elevated Artefacto’s early collections, while his deep connection to Brazilian warmth and hospitality brought something truly unique to the market​.

Paulo Bacchi, Albino’s son, took the reins in the 1990s, but he didn’t just inherit a company; he inherited a legacy of innovation and resilience. Under Paulo's leadership, Artefacto grew beyond Brazil, entering the U.S. market in 2002 with its first showroom in Miami. Paulo embraced the family’s Italian roots while drawing inspiration from his travels across the world. This international influence allowed Artefacto to blend global styles — Italian elegance, French chic, Japanese minimalism — with the laid-back luxury of Brazilian design​.

The result was a brand that celebrated heritage but wasn’t afraid to push the boundaries of contemporary design.

Now, nearly 50 years since its inception, Artefacto is still in the hands of the Bacchi family. “Opening our New York showroom marks an exciting new era for Artefacto, where my sons — 28-year-old twins Pietro and Bruno Bacchi — will carry forward our tradition of excellence, pushing the boundaries of innovation,” says Paulo, patriarch and CEO. “As a family and a brand, we are defined by our pursuit of perfection, creativity, and enduring quality.” With Pietro and Bruno taking on leadership roles, Artefacto remains focused on honoring its past while boldly looking toward the future​.

The family pulled out all the stops to launch the new outpost with an exclusive opening during New York’s Fashion Week, where the industry’s biggest stars — designers, models, artists, industry leaders — converged to see Artefacto’s signature designs, like its new Ver collection, which uses nature and visual landscape to create furniture and accessories that bring a soothing vibe for timeless appeal. The flagship’s two-story, 15,000-square-foot space, designed by long-time collaborator Patricia Anastassiadis, is a masterful blend of Italian and Brazilian influences​. The award-winning architect and interior designer has created a space that mirrors Artefacto's refined style while also debuting her latest collection, Vèr, exclusively in the U.S.

"The [Ver] collection was born from a desire to connect with nature,” said Anastassiadis. "We searched for traits that evoke movement, transformation, and harmony and decided to translate them into small, medium, and large furniture, with great visual effect and high ergonomic performance.” These pieces are not just beautiful but thoughtfully designed to bring comfort and calm into any home​.

Artefacto’s success is a testament to the power of staying true to one’s values. The Bacchi family’s commitment to craftsmanship, sustainability, and family-driven innovation has been the backbone of their journey, proving that family businesses can compete with — and even outlast — the world’s biggest design conglomerates. The brand’s transformation of homes and spaces around the globe, from Casa Cipriani to Hotel du Cap-Eden-Roc​, is a story of perseverance, passion, and a deep understanding of the art of living beautifully.

Now, with New York in its portfolio, Artefacto is raising the stakes. Brothers Pietro and Bruno Bacchi are looking to grow the family business on a much bigger, broader scale. What began in Iperó, the countryside state of São Paulo, is setting its sights globally.

“We’ve grown up celebrating the essence of heritage, home, and the art of living beautifully,” noted Pietro. “Our designs draw inspiration from the sleek, contemporary pulse of New York, enriched with natural textures and neutral palettes that offer a perfect balance between modern-day luxury and organic beauty.”