Exclusive: Co-Founders of Too Kismet Olivia Bradshaw and Dani Kravette Share How Their Company 'Sets Them Apart': 'Real Impact Comes From Deep Expertise'

Olivia Bradshaw and Dani Kravette knew that their company, Too Kismet, was meant to be formed since the social media space is "buzzing with strategists and a wave of new creators," Kravette exclusively tells Morning Honey.

"But real impact comes from deep expertise — and that’s what truly sets us apart. One of the most common mistakes brands make is treating social media as a mere obligation — investing the bare minimum just to maintain a presence. This approach overlooks the impact that social media can have for your brand," she continues about starting their own company, a new digital and social agency redefining how brands build loyalty, engage communities and maximize their platforms.

Kravette adds: "Contrary to popular belief, success is not solely measured by follower count but by meaningful engagement. Additionally, many brands fail to cultivate a true sense of community. Today’s consumers seek connection and belonging, not just content. That’s where we come in. We don’t just develop strategies and content calendars — we create, and nurture engaged communities that authentically love being part of the brand.”

Too Kismet's mission is "to help brands build engaged online communities by creating content that drives meaningful connections. We believe the best brands don’t just sell — they inspire, connect and create spaces where people truly want to belong," Bradshaw says. "Beyond just delivering great strategies and content, we aim to foster strong, lasting relationships with our clients. By fully immersing ourselves in your brand, we become an extension of your in-house team, ensuring a seamless, collaborative approach that brings your vision to life.”

As part of their job, the pair's goal is "to partner with brands every step of the way, crafting a clear, strategic approach for how they show up online," Kravette explains. "From social strategy and content creation to executing photoshoots and leading creative direction, we help bring brands to life through a comprehensive social strategy."

"Above all, we work with brands we believe in — those that prioritize creativity, connection and authenticity — because we know that’s what truly makes a brand stand out. A major goal for us is to expand our team and hire creatives who scroll like it’s their job," she adds.

Since social media is ever-changing, the duo, who work with beloved brands such as Aveda, Bumble, P.volve and Spanx, admit they have a "love-hate relationship with trends," but they are still determined to be at the top of their game.

"While they can be powerful, we never advise a brand to jump on one just for the sake of it — there’s no strategy in that. Just because skinny jeans are making a comeback doesn’t mean you want them in your closet, and the same logic applies to social media," Kravette says. The landscape is constantly evolving, with algorithms shifting, user behavior adapting and platform features changing overnight. That’s why we reject cookie-cutter approaches — social strategy isn’t one-size-fits-all. We believe that social media is like great personal style — when you truly know your brand and what works for you, it becomes timeless."

"Just like a signature look, a strong digital presence keeps people coming back, not because you’re chasing trends, but because you set the standard others want to follow," she continues.

Since the ladies have experience working at other big companies, they're excited to continue making an impact with their company.

"Leading teams at GLOSSLAB and Bumble gave us firsthand experience in building social strategies, creating compelling content, and fostering industry-focused relationships. These roles shaped our expertise and equipped us with the tools to launch Too Kismet on our own terms," Bradshaw notes.

"From the start, we were committed to expanding beyond a single industry or business size, gaining diverse experience across sectors. This flexibility allows us to do what we do best, craft and share impactful brand stories on social media, no matter the industry," Bradshaw adds.

The future looks bright, as Kravette and Bradshaw have a lot they want to accomplish.

"In 5-10 years, we aim for Too Kismet to be the go-to team for brands seeking to build lasting relationships and cultivate engaged online communities. Our focus will be on expanding our team and clientele, establishing ourselves as the trusted partner for strategic direction, creative execution and impactful connections," Kravette says.

She adds: "We also aim to grow our presence within the female entrepreneurship space, becoming sought-after contributors for speaking engagements, panels, and industry events. Additionally, we hope to become a valuable resource for young creatives looking to break into the industry, providing mentorship and opportunities to help them thrive.”

Since the ladies are entrepreneurs, they "want to see other entrepreneurs grow and succeed," too!

"We know firsthand the passion, risk, and dedication it takes to build something from the ground up, and we bring that same energy to every brand we work with — no matter if it’s a long-lived brand or just kicking off," Bradshaw says. "Our goal is to not only help brands show up online in a meaningful way but to empower founders with the strategy, creative direction, and execution they need to thrive. We want to take the weight off their shoulders — translating their vision into content that builds community, drives engagement and fuels growth. Finally, we hope to instill confidence in our clients, showing them that no matter the brand, it's possible to make a powerful statement across social platforms.”

If anyone is nervous about starting their own endeavor, the duo have some wise advice.

“Being a woman in business is exciting, fulfilling, challenging and exhausting — all at once. But above all, we love it. There’s something incredibly rewarding about bringing a vision to life, building something from the ground up, and watching it grow," Kravette says. "While it comes with challenges, it also offers the freedom to create on your own terms and the opportunity to work with incredible people who share your passion. Our biggest advice to anyone looking to start a company or brand is simple: just start. If you have an idea, pursue it. Don’t wait for the perfect moment or overthink every detail — momentum is key. If fear is the only thing holding you back, that’s exactly why you should go for it. Figure things out as you go, ask for help when needed, and trust that you’ll learn along the way."

"The most successful businesses didn’t start with everything perfectly in place; they started with someone willing to take the first step. And most importantly, surround yourself with people in the same space — you never know, you might just end up in an incredible business partnership," Kravette adds.

Bradshaw concludes: "Similarly, for those looking to break into the creative world, we want to show aspiring entrepreneurs that success comes from confidently selling yourself — not just mirroring what others are doing. While experience matters, we truly believe that brands don’t just hire for skill; they hire for the person behind it.”