Lyss Stern and Katie Krol Launch the Hero Collection, a Unique Line of Jewelry in Response to the Tragic Events of October 7

In response to the tragic events of October 7, when the world witnessed devastating attacks and violence in Israel, two New York women, Lyss Stern and Katie Krol, channeled their grief into a creative and heartfelt project. Together, they launched the Hero Collection, a unique line of jewelry designed to honor the Jewish victims of the Hamas attacks. This collection is more than just an artistic venture; it is a symbol of resilience, remembrance, and unity.

Stern and Krol, the founders of the Lyss & Kat Collective, come from different backgrounds but share a deep commitment to promoting kindness, humility and solidarity. Their collaboration is rooted in a desire to inspire and uplift women, and through their jewelry, they hope to spread a message of hope and strength to those affected by the violence. The Hero Collection is a reflection of their shared belief that beauty and compassion can emerge from even the darkest of times. Lyss and Katie felt compelled to do something meaningful in response.

As Stern put it, “We wanted to create something that would both honor the victims and offer support to the broader Jewish community during this painful time.”

The Hero Collection features a range of beautifully crafted jewelry and accessories that incorporate the Star of David, a significant symbol of Jewish identity and faith. Each piece in the collection is designed to serve as a reminder of the strength and perseverance of the Jewish people throughout history. With every purchase, 10 percent of the proceeds go to support various Jewish organizations that provide vital resources to those affected by the violence, helping them rebuild and find healing.

What sets the Hero Collection apart is the intention behind its creation. Stern and Krol see their jewelry not just as fashion but as a means of fostering unity and making a positive impact. The duo emphasizes that their collection is for people of all faiths and backgrounds, aiming to bridge divides and remind us of our shared humanity.

“The pieces are meant to be worn as a sign of solidarity, of remembering those we’ve lost, and of hoping for a future where we can live in peace,” said Krol.

The Lyss & Kat Collective demonstrates that fashion can serve a higher purpose, one that transcends aesthetics and taps into deeper emotional and cultural connections. By supporting the collection, customers are not only purchasing a beautiful piece of jewelry but also contributing to efforts that support Jewish organizations, reminding the world that even in the face of tragedy, kindness and unity prevail.

In a time when the world feels increasingly divided, the Hero Collection serves as a powerful reminder that through compassion, creativity, and community, we can come together to honor those we've lost and build a better future.