Maria Havershamʼs Unconventional Path to the Booming Cake Design Market
One night, while baking in her kitchen, Maria Haversham wondered: could she turn her hobby into something more? What followed was a journey to success that would change her life and provide an opportunity for other bakers to follow.
The Grandmotherʼs Secret Recipe for Success
Haversham grew up in a humble household where baking was a hobby and an opportunity to bond with her grandmother. As she baked alongside her grandmother, she was told “the most delicious cakes are those that evoke emotions in people.” In other words, a cake didn’t need to be flawless to be meaningful.
As an adult, Haversham entered a stable career in sales and marketing. Baking remained her creative outlet while she worked, raised children, and managed a household. The question of whether she could turn her baking into more than just a hobby remained in the back of her mind. She had her doubts about attempting to make a full-time business out of baking cakes at home.
Finally, Haversham decided to do what she loved.
An Exhausting Beginning
Starting her own cake business was not easy, and mistakes were made. The primary mistake Haversham made was underpricing her cakes, worried that they weren’t good enough for a premium price. She also worked herself to the point of exhaustion, unable to find a balance between work, family, and her passion for baking.
It was when she was on the verge of breaking that she realized she had to make some changes if she was to turn her love of baking into a business without losing herself.
The first step was to not serve everyone. She decided to focus on a specific type of customer and developed what she called the “Three-Tire Growth Method.” Her new system included better managing her time, pricing her cakes fairly, and creating customer experiences that inspired return business. Over time, she built a thriving business.
The Burgeoning Cake Business Market
Haversham entered the cake business at the right time. According to statistical data, the cake market is rapidly growing, having reached over $65 billion in sales in 2023. According to market trends, there is a strong demand for personalized bakery goods, including cakes, for different occasions.
Home bakers can take advantage of this burgeoning market by becoming cake designers. This was the path Haversham took when she started her business. She started with smaller orders and gradually built a loyal customer base.
Helping Other Bakers With Cake Designer Pro
Haversham started Cake Designer Pro to help other bakers achieve their dreams of a home business. She understands that her customers want something special that they can’t get from a store-bought box. In Cake Designer Pro, she teaches how to tap into this demand to create a unique niche and a loyal customer base. She also teaches how to still have time for family and other priorities while growing a cake design business. Haversham guides cake designers on how to start their business part-time by taking small orders to test the waters and grow at their own pace.
“People can learn how to sell their creations for a premium and deliver outstanding experiences for their customers. And you donʼt need expensive equipment to start or prior experience. At your own pace, weʼll help you figure this all out,” Haversham says.