Reebok & Jelly Belly Debut A Fun & Colorful Collection Of Candy-Inspired Sneakers
From Pizza Hut's line of streetwear to sweatpants decorated with the Dunkin' logo, food and fashion collaborations are clearly trending. Now, Rebook and Jelly Belly are getting in on the game by releasing a fun line of sneakers inspired by the candy brand's extensive collection of gourmet jelly bean flavors.
The flavors are represented through the color schemes, and each shoe has an illustration on the sockliner.
Even sweeter, the kicks are made with a sustainable bio textile that's sourced from sugarcane — the same plant used to create the sugar we all know and can't get enough of.
Check out the designs below!
The Club C Revenge style maintains Reebok's iconic chalk upper, while the stripes, tongue, heel and lining incorporate neon hues from flavors like strawberry daiquiri and caramel corn.
Instead of a typical circle, the top lace hole has been replaced with a chocolate pudding jelly bean detail.
The Classic Leather Legacy features a gradient ombré upper and represents some of the most iconic Jelly Belly flavors like licorice, Tutti-Fruitti and bubble gum.
Each silhouette is available in various color combinations. While some styles are only offered in unisex adult sizes, others come in sizes for toddlers and kids as well!
Each model boasts the Jelly Bell logo on the shoe's tongue, and while some laces come in only solid colors, others feature patterns like the above.
So funky! The Instapump Fury boasts some of the brightest shades, mimicking the likeness of jelly beans flavors like sour cherry and Berry Blue. The upper portion is made from soft faux nubuck.
Fans of Jelly Belly's BeanBoozled game will gravitate towards the Club C Legacy. In the game, you spin a wheel and then have to eat whichever flavor you land on. However, Jelly Belly pairs up two flavors, giving them the same exact appearance — but while one of them is tasty (like Toasted Marshmallow), its counterpart is gross (like Stink Bug).
The upper of the shoe references all of the BeanBoozled flavors in the latest edition of the game and also has the word "caution" written across it.
The shoes are available on Reebok's website starting September 28.