Simone Berry Is Disrupting the Industry by Breaking Down Barriers in the Digital Space Through Compelling Content

Fake news. Political rhetoric. Body shaming. Racism. Bullying. Censorship. The digital space has been awash in controversy of late, affecting everything from social media to streaming, even gaming. For brands looking to raise their awareness across the online universe, it can be tricky business. Not just the environment, but the message, too. How to lead or be part of the conversation authentically and still meet business objectives is just one of the talents Simone Berry is teaching companies as big as Walmart and L’Oreal. A successful Jamaican entrepreneur, Berry’s firm POClabs works with a team of women experts and creators to help businesses break down barriers in the digital space through content that is compelling, relevant, and effective.

“I create meaningful experiences with the world’s largest brands,” says Berry, recently recognized as one of Vogue Business' "100 Innovators in Tech.” Her firm specializes in crafting immersive digital experiences that seamlessly merge fashion, gaming, and entertainment, forging a unique connection between the virtual and physical realms.

Berry helps instill positivity and inclusivity in their messaging “by encouraging and celebrating active participation from diverse voices, and celebrate achievements inclusively, moderate with fairness, foster empathy, and promote. What excites me most about the industry is the boundless possibilities and the opportunity to be part of transformative change that reshapes the world, making futuristic concepts commonplace.”

A native of Jamaica and now residing in New York, Berry has dedicated the past decade to leading teams in the design and development of global brands, playing a pivotal role in scaling them to over $200 million USD in revenue. She is known for offering invaluable guidance to navigate the intricate landscape of NFTs and the metaverse. Berry’s profound understanding of consumer behavior has been instrumental in helping traditional brands embrace emerging technology as the catalyst for transformation. At the core of POClab's mission is the promotion of accessibility and inclusivity through Web3 storytelling.

“Even today, there are surprisingly few opportunities for black and brown women to succeed in any technology related field, but women like me are particularly scarce in the Web3, Crypto, Metaverse and AI space,” Berry observes. “That is why I’ve dedicated myself to mentoring the next generation of entrepreneurs, innovators, and creators, with the ultimate goal of paving the way for a brighter future.”