Soft2Bet Sets New Standards
In the ever-evolving iGaming landscape, few companies can claim to be ahead of the curve. Soft2Bet has consistently done more than simply keep up with trends—it has reimagined them. Since its inception, the company has aimed to revolutionize digital entertainment, growing into a multinational operator with more than 13 unique brands and a presence under 19 licences.. What drives this growth is a powerful combination of scalability and responsiveness, allowing the company to forecast market movements and create personalized, regulation-compliant experiences tailored to a global audience.
Technology as the Foundation
Technology is not just a supporting pillar for Soft2Bet—it is the very engine that drives its innovation, differentiation, and scalability. In the hyper-competitive iGaming sector, where user expectations shift rapidly and regulatory requirements tighten, having a robust and flexible technological backbone is essential. Soft2Bet has made strategic investments in proprietary systems, gamification engines, and AI-driven personalization tools that enable the company to adapt swiftly while offering a premium, localized user experience. Below are the key pillars of this tech-first strategy.
Proprietary Platform Architecture
Central to Soft2Bet’s technological strength is its modular, in-house platform. Unlike competitors who often rely on third-party tools, Soft2Bet develops most of its technology internally. This grants the company the ability to rapidly iterate, integrate, and customize solutions for both B2B and B2C partners. The platform supports both casino and sportsbook functionalities and is fully adaptable to different user interfaces, marketing strategies, and languages. More than 70payment methods are built into the system, enabling frictionless, localized transactions across diverse geographies.
MEGA – A New Era of Gamification
The Motivational Engineering Gaming Application (MEGA) stands out as one of Soft2Bet’s most distinctive innovations. This gamification engine brings a new level of engagement by weaving RPG-style mechanics—like missions, avatars, and achievement-based progression—directly into the player’s journey.
Since the implementation of MEGA, users have been spending significantly more time on the platform, with the average session duration increasing fourfold. This deeper engagement has also fueled stronger financial performance. Soft2Bet has seen its net gaming revenue climb by more than 60%, while the average revenue per user has risen by 45%. In parallel, the volume of player deposits has grown by 50%, underscoring how engaging experiences can directly influence key business metrics.
AI-Enhanced Personalization and Protection
Soft2Bet applies artificial intelligence at every point of the user lifecycle to personalize interactions and safeguard users. AI models continuously process real-time behavioral data to recommend content, promotions, and bonuses uniquely tailored to individual preferences. Additionally, the same technology strengthens the company’s compliance posture by detecting unusual activity that might indicate fraud, compulsive play, or bonus abuse. These tools not only enhance user satisfaction but also support responsible gaming principles, helping regulators trust the platform and users feel protected.
Seamless and Adaptive Frontend
Soft2Bet’s platforms leverage Progressive Web App (PWA) technology to deliver a native-app experience directly through browsers. Regardless of the device—desktop, tablet, or smartphone—users enjoy fast, responsive interfaces that adjust in real time to their behavior and preferences. This front-end strategy is enhanced by real-time content management systems, extensive A/B testing capabilities, and support for multiple languages and currencies, enabling every brand to feel both local and premium.
Strategic Expansion in Global Markets
Expanding into new territories is a defining component of Soft2Bet’s long-term vision. However, the company doesn't pursue growth for its own sake—it focuses on sustainable, regulation-aligned expansion that brings value to local users and respects cultural nuances. This strategy allows Soft2Bet to build trust with regional regulators and partners while simultaneously delivering tailored experiences to players around the world. The company’s approach to market entry combines rigorous legal due diligence with data-driven localization, ensuring a smooth integration into any new geography.
Navigating Complex Regulatory Environments
Operating in more than 20 regulated jurisdictions requires strategic foresight and rigorous compliance. Soft2Bet maintains dedicated legal teams to ensure alignment with licensing standards, anti-money laundering (AML) protocols, GDPR requirements, and responsible gaming frameworks. The company’s licensing portfolio includes B2B and B2C certifications across Europe, including markets like Sweden, Greece, Romania, and Italy. Such meticulous legal preparation enables the company to scale quickly while maintaining credibility with local regulators.
Localized Experiences for Global Impact
Rather than pushing out generic products, Soft2Bet localizes each of its offerings to resonate with specific audiences. This includes adjusting user interfaces to reflect cultural preferences, deploying region-specific marketing campaigns, and supporting locally popular payment methods. In Sweden, for instance, the company fine-tunes its platform in response to Nordic gaming behavior, while in Nigeria, partnerships with local media firms allow for tailored market entries that combine international standards with grassroots insight.
Partnerships and Synergies
Strategic partnerships play a pivotal role in Soft2Bet’s growth model. Recognizing that no company can succeed in isolation, Soft2Bet actively forms alliances with technology providers, local media groups, regulators, and financial institutions. These collaborations not only accelerate market penetration but also ensure that the company's offerings remain relevant, secure, and appealing in diverse markets. The synergy between global innovation and local insight is at the heart of Soft2Bet’s ability to deliver adaptable, high-quality platforms to its users and partners.
Strength Through Collaboration
Soft2Bet actively seeks strategic partnerships that offer cultural insight and market reach. Its collaboration with Channels Media Group in Nigeria marked a key milestone, enabling the company to establish B2B and B2C platforms custom-built for African audiences. By marrying Soft2Bet’s technological prowess with its partner’s local expertise, this joint venture created a sustainable model for entering new territories.
In Europe, the company has worked closely with regulators and financial institutions to secure multiple licenses and ensure streamlined onboarding processes. These efforts have not only opened up new markets but also positioned Soft2Bet as a trustworthy operator capable of long-term growth.
Harmonizing B2B and B2C Strategies
Soft2Bet’s operational model is uniquely versatile, allowing the company to serve both business clients and end-users using the same underlying technology stack. This approach accelerates time to market, promotes knowledge sharing between verticals, and reduces development costs—advantages that are particularly attractive to white-label partners and affiliates.
Leadership with Vision
Behind Soft2Bet’s rapid growth is a team of seasoned professionals committed to excellence. CEO and founder Uri Poliavich brings more than a decade of executive experience, while executives like Yoel Zuckerberg (CPO), Martin Collins (CBDO), and Oksana Tsyhankova (CMO), Max Portelli (CFO), David Yatom Hay (General Counsel) contribute cross-functional expertise in marketing, finance, and data science. Under this leadership, the company doubled its EBITDA and significantly increased its consolidated revenue in 2024, showcasing operational discipline and strategic agility.
The Path Ahead
Soft2Bet’s forward momentum shows no signs of slowing. The company is actively exploring high-potential markets such as the United States and Spain, and plans are underway to integrate blockchain functionality into its platform. Future versions of MEGA may include NFT-based progression systems and enhanced social features, further elevating the user experience.
However, Soft2Bet’s long-term vision extends beyond innovation. Central to its mission is a commitment to sustainable growth and ethical gaming. The company has implemented a robust suite of responsible gaming tools, from real-time affordability checks to self-exclusion protocols and AI-driven monitoring. It also collaborates with regulators and educational bodies to help define new standards for player protection.