Step Into Paul Guess' Winter Wonderland: A Holiday Haven in a Small Town
In a quiet town of just 1,900 people, Paul Guess has created something extraordinary. His Winter Wonderland, set in a former 1950s shirt factory, draws over 30,000 visitors each holiday season to Des Arc, Ark., transforming this small town into a magical Christmas destination. It’s not just the stunning décor and festive atmosphere that captivates visitors — it's the heart, community, and nostalgia Guess infuses into every detail.
Guess' journey to becoming a holiday visionary is an inspiring tale of reinvention. After spending years in the pharmaceutical industry, Guess made a bold leap into the unknown, pursuing his passion for Christmas. He started small, opening a pop-up Christmas store that became an instant success. As he dove deeper into the business, Guess taught himself how to import and design holiday products, leveraging his Harvard education and entrepreneurial instincts to build a thriving enterprise. "I don’t focus on profit, I focus on making people happy and creating an experience," Guess shared, reflecting on his approach to business.
The Winter Wonderland is not just a commercial venture; it’s a labor of love. Visitors who step inside are greeted with applause, ushered into a world where Christmas trees glitter, velvety ribbons adorn displays, and disco balls hang from above. The magic lies in the feeling it evokes—reminiscent of childhood memories spent decorating with family. As Guess puts it, "People don’t remember what the décor looked like, but they remember how they felt." This emotional connection is the essence of his Winter Wonderland, where every element is designed to spark joy and togetherness.
In an era where convenience and efficiency often take precedence, Guess reminds us of the importance of human connection. His warehouse employs over 50 local high school students, providing them with real-world skills and opportunities. He has even been elected President of the Chamber of Commerce, championing initiatives that uplift his small community. "It took a village to raise me, and it’s the least I can do to give back," Guess said, his voice brimming with gratitude.
Beyond the enchanting decorations and products, Guess' Winter Wonderland is about creating moments of reflection and celebration. Whether you’re seeking trendy pink and red Christmas décor or the comforting embrace of traditional greenery, there’s something for everyone. Guess has tapped into what people truly want from the holiday season: a break from the chaos of the world and an opportunity to spend quality time with loved ones.
For those lucky enough to visit, the experience is unforgettable. Guess and his team work tirelessly for months, curating and setting up the warehouse to ensure it offers something magical. The space becomes a sanctuary where guests can escape reality, even for just a little while, and rediscover the joy of Christmas.
In a world that often feels disconnected, Guess has created a place where the magic of the season brings people together, reminding us all that the true spirit of Christmas lies in the shared moments of happiness and love.